As the Australian eCommerce market matures, online retailers need smart ways to gain a competitive edge. Get your edge by finding and targeting the customers that are likely to buy your products.
StarTrack can help. StarTrack and Australia Post have access to rich market intelligence, trends and growth patterns that unlock insights to help you better target and reach online buyers. You can access these insights via standard or customised data packages; or via a data analytics subscription.
Whichever you choose, our eCommerce Data & Marketing services can help you open the door to new opportunities and business growth.
You’ve got a few options for how you access our data. We can help you work out which option is right for you.
With the standard data package, we generate an eCommerce scorecard for your business. This scorecard lists your 100 best performing suburbs and benchmarks your performance against the market. You’ll see where the hotspots are, and can compare yourself to retail categories like fashion, health & beauty, department stores, homewares & appliances, specialty food & liquor, media, games & toys, and recreational goods.
If you’re after something more specific, talk to us about a customised data package, which drills into more detail based on your business needs. We can work with you to identify what types of data will best help your business.
For ongoing access to our data – plus the use of an online tool that makes the interrogation of this data easy – you might want to consider a data analytics subscription.
With this subscription, customised data from StarTrack and Australia Post is delivered to you on a regular basis via an online tool. You can bring your own data into the tool, too, to perform more rigorous analysis. Easy-to-read dashboards show you how your business is performing.
It’s a great way to get your hands on data-driven insights to back up your business instinct, make strategic decisions, and track your seasonal performance.
Use our detailed analyses of Australian shoppers to identify new opportunities for your business. Here are just some of the ways you can use our data to help your business grow:
Our data can help you identify how your warehousing and logistics can become more streamlined and efficient. Plus, we’ll show you how to measure the effectiveness of your campaigns to maximise marketing ROI and drive sales on your website.
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